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Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.
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This Post Has 37 Comments
Garbage corporate claptrap.
Fun fact, the I have a dream speech was unscripted
Who’s in 2022
Marketing 101. Lame.
Thanks Simon for great message
who's here in 2022-23 with their "why" ?
This is one of the best Ted talks I’ve had yet to see. I enjoyed the way he spoke throughout the entirety of the video; to get each message across. And the fact that it’s over 10 years old. Incredible.
Inspiring talk. Really insightful.
One issue: I’m not sure I’d agree that we’ve never heard of Samuel Pierpont Langley. They did happen to name an entire Air Force Base after him. NASA Langley Research Center was named after him. He was also the Secretary of the Smithsonian Institution.
He certainly isn’t as well known as the Wright Brothers, but to say “nobody’s heard of him” is a bit of a stretch.
Οι στοχοι ειναι για τους λιγους.
Το δαχτυλιδι του βασιλια ειναι ο σκοπος.
…gut decision and intitutve decision driven by what they believe about the world and not what product is available…people don't buy what you do; they buy why you do it…
this never get old. thank you
Muito top isso ajuda em tudo !
This guy is damn handsome 🤩
5:31 audio got a bit better.
I agree with him
Anyone notice that mic change?
People buy apple products because they make good products. Apple also make plenty of bad products that people don't buy.
Address ; Sudhir kumar srivastava
58 MIG chandra shekhar nagar colony,ѕαяι α∂α
Relevant even in 2022 and I'm sure it's gonna stick around for many more years to come.
Great point but your knowledge of Martin Luther King and the movement is incorrect. That is not how it started and to use it in that presentation is misleading. I know this clip was done over 10 years ago but enough of black history has been explained incorrectly. I wonder if you were study the true process of how Martin Luther King became the leader and make a correction on your presentation? It was by committee! I’m gonna leave it here.
I’m 48years old living in California.I’m hoping to retire at 50 if things keep going well for me. Bought my first house last month and I can’t be more proud that I’m a now. I’m glad made a great decision about my finances that change me forever
whole mba sums up in one vedio.
short yet very nuanced if one is open to dive into.
Whose here in 2022 ,…..powerful
is it possible for TED to have this video be enhanced ?
This was a great video.
"start with why" done 09/11/2022
Anyone noticed the ads on the last minutes ?
BEST TED EVER!!!!!!!!
If anyone would like to see Mr.Langley's airplane that would never fly and was beaten by the Wright brothers, it's at the Smithsonian Air and Space Museum in Chantilly, VA, Right next to Dulles Airport.
The Golden Circle embedded in biology is very similar to the elephant and the rider theory in Psychology
How true is this today? Whether you love or hate Donald Trump, his MAGA culture is exactly what this speech is referring to.
Thankyou for this
This is so true. However as times change and money becomes tight, companies like Apple have you evolve to a mid market product, as I feel they will lose market share if they don’t.